Simple Impact Media Evan Lazarus
Evan on the mic
Conversations on dental practice growth, marketing ROI, and building a more profitable, patient-first practice.
Working Smarter, Not Harder with Evan Lazarus
Patient financing and case acceptance, treatment planning, and growing patient value through retention rather than chasing only new patients.
Listen Nifty Thrifty DentistsDesigning a Dental Practice Website That Converts
The components that make a practice website work: local visibility, mobile optimization, and what it should actually cost.
Listen YouTubeMarketing Is More Than Just New Patients
Why dental marketing should be measured by more than new-patient counts, and what to track instead.
Listen YouTubeAn Interview with Evan Lazarus, CEO & Co-Founder
The story behind Simple Impact Media and its dental-only, ROI-driven approach to practice growth.
Listen YouTube5 Overlooked Dental Practice Growth Strategies
Underused tactics practice owners can put to work to grow without simply spending more.
ListenGuides & insights from Evan
41 articles on growing a dental practice the simple way.
Dental Practice Guides
View all →Email Marketing for Dentists: The Campaigns That Matter
Email marketing for dentists works best with a few core campaigns. See which ones to build first, from appointment reminders to patient recall.
Dental Practice GuideHow to Choose the Right Keywords for a Dental Website
Learn how to find the right keywords for your dental website, organize service pages by intent, and avoid keyword cannibalization to attract more patients.
Dental Practice GuideLocal SEO for Dentists: A Practical Guide to Ranking in the Google Map Pack
A clear look at local SEO for dentists and how search visibility, patient reviews, and accurate listings support local practice growth.
Dental Practice GuideHow Chicago Dentists Can Choose the Right Marketing Partner in 2026
What Chicago dental practices should look for in a marketing partner, and the questions that separate real agencies from the rest.
Dental Practice GuideHow To Market Your Dental Practice?
A complete guide to marketing your dental practice, from website and SEO to ads, reviews, and the plan that ties them into new patients.
Dental Practice GuideHow To Choose a Dental SEO Company
How to choose a dental SEO company you can trust: the questions to ask, the red flags to avoid, and how to measure a real return.
Dental Practice GuideCommon SEO Mistakes Dentists Make and How to Avoid Them
The most common dental SEO mistakes that bury practices in search results, and exactly how to fix each one to start ranking.
Dental Practice GuideA Complete Guide on How to Buy a Dental Practice
A practical guide to buying a dental practice, from valuation and financing to due diligence and the transition that keeps patients on the books.
Dental Practice GuideStarting a Dental Practice: A Step-by-Step Guide
A step-by-step guide to starting your own dental practice, from financing and location to staffing, equipment, and the marketing that fills the schedule.
Insights
View all →How Much Should Dentists Spend on Google Ads in 2026?
How much should dentists spend on ads in 2026? See Google Ads budget benchmarks, patient acquisition costs, and the metrics behind dental marketing ROI.
InsightDental Marketing Ideas to Boost Your Practice with Content
Content-driven dental marketing ideas that attract and convert new patients, with a plan for what to publish and promote.
InsightThe Impact of Staff Branding Photos on Conversion Rates for Dental Websites
What a healthy dental website conversion rate looks like, and the changes that turn more visitors into booked patients.
InsightUnexpected Dental Google Ads Strategies for Modern Practices
How to run Google Ads that book dental patients, from keywords and budgets to landing pages and tracking the return.
InsightEssential Dental Marketing Trends Every Practice Should Know
The dental marketing trends shaping how practices attract patients now, and which ones are worth your time and budget.
InsightDental Phone Scripts Not Working? Use These Authentic Starters
Proven dental front-desk phone scripts that convert more callers into booked patients and cut no-shows.
The best time to get started is now
Let's build a dental marketing strategy that delivers a clear return. Talk to a specialist today.