Where the demand is concentrated
Ohio's population, and its dental search volume, is not spread evenly. Cincinnati, Columbus, and Cleveland each top two million people and together form the top tier, carrying the most search volume, the most competition, and by far the hardest local rankings in the state. Dayton, Akron, and Toledo make up a clear second tier, while Youngstown and Canton are smaller, winnable markets where a single practice can realistically own the local map.
Your budget split should follow that map. Competing in the Cincinnati suburbs or a fast-growing Columbus corridor is a different game than competing in Canton, and a strategy that ignores the difference wastes budget in both directions.


