Which markets carry the search volume
Illinois's population, and its dental search volume, is heavily concentrated. The Chicago metro alone accounts for more than 9.2 million people, the vast majority of the state, and it carries the most search volume, the most competition, and by far the hardest local rankings. The Metro East suburbs of St. Louis, plus Peoria, Rockford, and the Quad Cities, form a clear second tier, while Champaign-Urbana, Springfield, and Bloomington-Normal are smaller, winnable markets where a single practice can realistically own the local map.
Where the volume sits should determine where the money goes. Competing in Naperville or the North Shore is a different game than competing in Springfield, and a strategy that ignores the difference wastes budget in both directions.


