New Patient Lifetime Value Calculator
A single new patient is worth far more than their first visit. Run your numbers to see the full value over the years they stay with you.
Estimate only, based on the numbers you entered. This is why a single new patient is worth far more than the cost to acquire one, and why losing patients to attrition is expensive.
See how we win you more patientsThe math behind the numbers
- Direct lifetime value = production per visit x visits per year x years a patient stays.
- Added by referrals = direct lifetime value x the number of patients each loyal patient refers.
- Lifetime value = direct value plus the value of those referrals.
Defaults reflect published averages: about two visits a year and ADA data showing patients spend roughly $653 a year at the dentist. Adjust every field to match your own practice.
Lifetime value FAQs
How is patient lifetime value calculated?
Lifetime value is your average production per visit multiplied by visits per year multiplied by the number of years a patient stays with you. Referrals add the lifetime value of the new patients each loyal patient sends your way.
What is the average lifetime value of a dental patient?
Estimates vary widely by practice and demographics. Many patients generate $2,000 to $5,000 in lifetime value, and ADA data on annual spending implies roughly $6,500 over ten years. Practices with strong treatment plans and loyal patients can see far higher figures.
Why does lifetime value matter for marketing?
Because it reframes what a new patient is worth. If acquiring a patient costs $150 to $300 but that patient is worth thousands over time, marketing that brings in steady new patients is one of the highest-return investments a practice can make. It also shows why losing patients to attrition is so costly.
Should I include referrals?
If your patients refer friends and family, yes. Referrals are real value your marketing and patient experience generate. If you want a conservative number, set referrals to zero and look only at direct lifetime value.
Make every new patient count
We help practices attract more new patients and keep the ones they have. Book a free strategy call to see how.