Dental Practice Benchmark Scorecard
See how your practice stacks up against industry benchmarks for new patients, case acceptance, retention, no-shows, and production. Edit the numbers to match your practice.
What the grade means
Each metric is compared to its industry benchmark, capped at 100%, then averaged into an overall score and letter grade. The orange marker on each bar is the target; a filled, highlighted bar means you meet or beat it.
Benchmarks are published industry averages, not a clinical or financial assessment. Treat the scorecard as a directional gut check that points you to the areas worth a closer look.
Reading on the metrics behind the scorecard
Phones, case acceptance, and where the industry is heading: the operational side of the numbers you just graded.
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The front desk converts or loses every call marketing generates. Start here.
Boost Case Acceptance: Dental Team Training Strategies That Increase Revenue
How the team presents treatment decides how much of your diagnosed dentistry gets done.
Essential Dental Marketing Trends Every Practice Should Know
Where patient attention is moving and which channels are worth a budget line.
Want help with the numbers? See our Practice Coaching and PMS Integration services.
Benchmark scorecard FAQs
Where do these benchmarks come from?
Each benchmark is a published industry figure: 20 to 40 new patients a month to grow, a healthy case acceptance rate of 70% or more, an 85% hygiene reappointment target, a no-show rate under 5%, and ADA data on annual patient spending. Sources are noted next to each metric.
How is my score calculated?
For each metric we compare your number to the benchmark. For no-show rate, where lower is better, the comparison is inverted. We cap each metric at 100% of its benchmark, average them, and turn that into a letter grade so one strong area does not mask a weak one.
Is this a clinical or financial audit?
No. It is a fast, directional gut check against industry averages, not a substitute for proper practice analytics or advice from your accountant. Use it to spot the one or two areas worth a closer look.
What do I do about the gaps?
Most gaps trace back to either not enough new patients coming in, or not enough of the right ones converting and staying. That is exactly what we fix: marketing that brings in qualified new patients and front-desk coaching that turns calls into booked, returning patients. Book a free strategy call and we will prioritize the gaps for you.
Turn your weak spots into new patients
Book a free strategy call and we will prioritize the gaps in your scorecard and build a plan to close them.