Azure Dental is a boutique practice in a competitive San Francisco market. Rather than chase raw volume, we won the neighborhood: number-one rankings in Anza Vista and accelerating organic growth, up 83 percent in the last year with a best month on record in March 2026.
Azure Dental is an aesthetic and restorative practice in San Francisco, a market crowded with established dentists. For a boutique practice, competing on sheer volume is a losing game, so the strategy was to own the searches closest to home.
In a small, high-competition San Francisco market, Azure grew steadily for three years and then accelerated hard, up 83 percent in the last twelve months to more than 9,000 organic visits a year, with its strongest month ever in March 2026.
Annual organic sessions (GA4). Last 12 mo is the trailing 12 complete months.
We built the website and ran a focused local SEO program aimed at the practice's immediate neighborhood and its core cosmetic and restorative services, rather than trying to blanket the whole city.
We track 337 keywords for the practice. 97 rank in the top 20, 45 sit on page one, and 16 hold a top-three spot. In their own Anza Vista neighborhood, Azure ranks number one across the board, which is exactly where a boutique practice wins its patients.
Current Google organic ranking snapshot.
Current Google organic ranking snapshot.
Google Business Profile actions, trailing 12 months.
Azure now ranks number one across the board for its Anza Vista neighborhood and has accelerated to 83 percent organic growth year over year, reaching more than 9,000 organic visits a year and 112 new patients booked from organic search. In a boutique market, that neighborhood dominance is the win.
Simple Impact Media has been my marketing company for about 5 years, and they are the best marketing company I have used in my 43 years of dental practice ownership. Simple Impact constantly monitors all aspects of the practice marketing and makes regular recommendations for improved results. I would recommend Simple Impact to any practice looking to grow.
Simple Impact Media has been a game-changer for our dental practice! Their website design team created a modern, user-friendly site that perfectly represents our brand and helps attract new patients. On top of that, their SEO services have significantly improved our search rankings, making it easier for local patients to find us online. Professional, knowledgeable, and results-driven!
Evan, Eddy, and Ashlea have gone above and beyond to help build and maintain my practice's SEO, local search, and marketing presence. We meet monthly to discuss the health of all facets of my organization and I feel extremely confident in their approach. The results speak for themselves. Highly recommend!
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