Case study

About 10x return and 680+ new patients booked from search

Lake Jeanette is the cleanest growth story of the group: organic traffic up every year since 2022, a best month on record in January 2026, and the highest booked-patient volume and return of any practice we work with.

smilegreensboro.com
Lake Jeanette Orthodontics & Pediatric Dentistry website

Lake Jeanette Orthodontics & Pediatric Dentistry

Greensboro, NC

Partner since July 2022

Scope of work
  • Web Design
  • SEO
  • Branding
Visit the live site
0
new patients booked from organic since 2022
0x
estimated return on our work
0K
organic visits in the last year
0%
organic growth year over year

The starting point

Lake Jeanette Orthodontics & Pediatric Dentistry serves two distinct audiences under one roof: parents looking for a pediatric dentist and families comparing orthodontists. Reaching both, consistently, in the Greensboro market was the challenge.

Organic traffic

Up every single year

Lake Jeanette has grown organic traffic every year since we started in 2022, from 2,702 sessions to more than 32,000 in the last twelve months. Growth actually accelerated in the most recent year, up 67 percent, and January 2026 was its best month ever.

What we did

We built the site and brand to speak to both parents and orthodontic patients, then ran an SEO program targeting the full journey, from Invisalign research and pediatric-dentist searches to the emergency orthodontic queries that need an answer today.

Because the practice depends on booked appointments, we kept the focus on booked patients the whole way, not just traffic.

Search footprint

Top of the results for ortho and pediatric care

We track 154 keywords for the practice. 72 rank in the top 20, 58 sit on page one, and 30 hold a top-three spot, covering Invisalign, pediatric dentistry, and the urgent orthodontic searches that book same-week appointments.

Where they rank on Google

Winning the searches patients actually use

  • #1 invisalign greensboro nc
  • #1 orthodontic emergency greensboro
  • #1 childrens orthodontics
  • #1 dental orthodontics for kids
  • #1 orthodontic care

Current Google organic ranking snapshot.

Real-world local actions

What patients did after finding Lake Jeanette Orthodontics & Pediatric Dentistry on Google

7,214calls to the practice
6,302direction requests
2,642website clicks

Google Business Profile actions, trailing 12 months.

682 new patients booked from organic search since 2022
~10x estimated return on our work

Booked new patients verified by Patient Prism call tracking. Return is estimated from booked patients and the practice's average patient value.

The results

Organic traffic has risen every year since 2022 and is now roughly 12 times where it started, growing 67 percent in the most recent year alone. The payoff shows up at the front desk: 682 new patients booked from organic search, an estimated ten times return on our work, the strongest of any practice we partner with.

Client results

Trusted by growing practices

Simple Impact Media has been my marketing company for about 5 years, and they are the best marketing company I have used in my 43 years of dental practice ownership. Simple Impact constantly monitors all aspects of the practice marketing and makes regular recommendations for improved results. I would recommend Simple Impact to any practice looking to grow.
★★★★★Jeffrey SusmanDentist, Throgs Neck Dental
Simple Impact Media has been a game-changer for our dental practice! Their website design team created a modern, user-friendly site that perfectly represents our brand and helps attract new patients. On top of that, their SEO services have significantly improved our search rankings, making it easier for local patients to find us online. Professional, knowledgeable, and results-driven!
★★★★★Elena Meyliker DDSDentist, Azure Dental
Evan, Eddy, and Ashlea have gone above and beyond to help build and maintain my practice's SEO, local search, and marketing presence. We meet monthly to discuss the health of all facets of my organization and I feel extremely confident in their approach. The results speak for themselves. Highly recommend!
★★★★★Bryan Morgan, DDSPediatric Dentist, Children's Dentistry of Manatee & Lakewood Ranch

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