Since February 2023 we have grown Miller's Family Dentistry from a launch-window trickle to more than 48,000 organic visits a year, and traffic is still up 41 percent year over year.
Miller's Family Dentistry is a full-service practice in Tracy that offers both general and specialty care. When we started in early 2023, that range was not showing up in search: the practice was nearly invisible for the family and specialty terms local patients were typing every day.
Miller's grew more than six-fold in its first full year and then more than quadrupled again in 2025, its strongest year yet at 54,206 organic sessions. That is roughly 31 times the run rate we started from.
Annual organic sessions (GA4). Last 12 mo is the trailing 12 complete months.
We rebuilt the site and brand to present the practice clearly, then went after the full spread of what Miller's offers, from routine family dentistry to periodontics and laser gum treatment. Consistent content and local SEO put the practice in front of patients at every stage, from the first symptom search to the ready-to-book search.
We track 247 keywords for the practice. 91 rank in the top 20, 44 sit on page one, and 19 hold a top-three spot, spanning everyday family-dentist searches and higher-value periodontics and laser gum treatment terms.
Current Google organic ranking snapshot.
Current Google organic ranking snapshot.
Google Business Profile actions, trailing 12 months.
Booked new patients verified by Patient Prism call tracking. Return is estimated from booked patients and the practice's average patient value.
Organic traffic climbed roughly 31 times over, reaching a best-ever 54,206 sessions in 2025 and holding a 41 percent year-over-year gain. More telling than the traffic, call tracking shows 373 new patients booked from organic search, an estimated 5.7 times return on our work.
Simple Impact Media has been my marketing company for about 5 years, and they are the best marketing company I have used in my 43 years of dental practice ownership. Simple Impact constantly monitors all aspects of the practice marketing and makes regular recommendations for improved results. I would recommend Simple Impact to any practice looking to grow.
Simple Impact Media has been a game-changer for our dental practice! Their website design team created a modern, user-friendly site that perfectly represents our brand and helps attract new patients. On top of that, their SEO services have significantly improved our search rankings, making it easier for local patients to find us online. Professional, knowledgeable, and results-driven!
Evan, Eddy, and Ashlea have gone above and beyond to help build and maintain my practice's SEO, local search, and marketing presence. We meet monthly to discuss the health of all facets of my organization and I feel extremely confident in their approach. The results speak for themselves. Highly recommend!
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