Case study

Ranked in Google's top 3 for 800+ local searches

Monadnock Dental owns its market. Nearly half of every keyword we track for the practice sits in Google's top three, and that dominance keeps the schedule full: 269 new patients booked from organic search since 2022.

www.monadnockdental.com
Monadnock Dental Associates website

Monadnock Dental Associates

Jaffrey, NH

Partner since July 2022

Scope of work
  • Web Design
  • SEO
Visit the live site
0
keywords ranking in Google's top 3
0
new patients booked from organic since 2022
0x
estimated return on our work
0K
organic visits in the last year

The starting point

Monadnock Dental Associates is the established practice in Jaffrey, New Hampshire, but in 2022 that reputation was not reflected online. The opportunity was to translate a strong local name into an equally strong search presence across the whole region.

Search footprint

Dominant across the entire local market

We track 1,669 keywords for the practice. 924 rank in the top 20, 866 sit on page one, and 805 hold a top-three spot. That is close to half of everything we track holding a top-three position, a level of local dominance most practices never reach.

What we did

We rebuilt the website and ran a broad, patient SEO program that went well beyond a handful of head terms. By covering cosmetic dentistry, implants, Invisalign, and the long tail of local searches, the practice steadily took over the results page for its market.

Organic traffic

From under 1,000 visits to a 25,000-visit year

Traffic grew steadily for three straight years, peaking at just over 25,000 organic sessions in 2025. It has eased back slightly since, but the practice still pulls roughly 1,700 organic visits a month.

Where they rank on Google

Winning the searches patients actually use

  • #1 best cosmetic dentist near me
  • #1 affordable cosmetic dentistry jaffrey
  • #1 composite bonding jaffrey
  • #1 cosmetic bonding in jaffrey
  • #1 anti aging dentistry in jaffrey

Current Google organic ranking snapshot.

Real-world local actions

What patients did after finding Monadnock Dental Associates on Google

1,121calls to the practice
793direction requests
838website clicks

Google Business Profile actions, trailing 12 months.

269 new patients booked from organic search since 2022
~4.5x estimated return on our work

Booked new patients verified by Patient Prism call tracking. Return is estimated from booked patients and the practice's average patient value.

The results

The ranking footprint is the story: 805 keywords in Google's top three out of 1,669 tracked. And it converts. Call tracking shows 269 new patients booked from organic search, an estimated 4.5 times return on our work, even with traffic easing from its 2025 peak.

Client results

Trusted by growing practices

Simple Impact Media has been my marketing company for about 5 years, and they are the best marketing company I have used in my 43 years of dental practice ownership. Simple Impact constantly monitors all aspects of the practice marketing and makes regular recommendations for improved results. I would recommend Simple Impact to any practice looking to grow.
★★★★★Jeffrey SusmanDentist, Throgs Neck Dental
Simple Impact Media has been a game-changer for our dental practice! Their website design team created a modern, user-friendly site that perfectly represents our brand and helps attract new patients. On top of that, their SEO services have significantly improved our search rankings, making it easier for local patients to find us online. Professional, knowledgeable, and results-driven!
★★★★★Elena Meyliker DDSDentist, Azure Dental
Evan, Eddy, and Ashlea have gone above and beyond to help build and maintain my practice's SEO, local search, and marketing presence. We meet monthly to discuss the health of all facets of my organization and I feel extremely confident in their approach. The results speak for themselves. Highly recommend!
★★★★★Bryan Morgan, DDSPediatric Dentist, Children's Dentistry of Manatee & Lakewood Ranch

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